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Weathering the Recession

There's no way around it: the United States is in a recession. As a business owner, you are particularly aware of this. You may be wondering about the future of your company, and how to keep it solvent when everything around you seems to be failing. When you see big companies like Chrysler going down the tubes, it can be easy to throw up your hands and wonder when it's going to end for you.

The Good News

The important thing to realize is that the big companies that are failing are doing so because they have a lack of identity and leadership. Remember the old adage about crisis being a confluence of danger and opportunity. In a certain way, the recession levels the playing field, making a well-run, ambitious company better able to take advantage of the situation.

Some Suggestions

If you're going to take advantage of the opportunity a recession provides, you need to keep a few things in mind:

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